Snappy Talks S1E2 - More Eggs in more baskets
Q-commerce, aggregation and what wins for retailers
A practical look at how convenience retailers are approaching Q-commerce, from extending their reach and attracting incremental customers to deciding where aggregation fits into their strategy. Ross from Musgrave Northern Ireland and Callum from Southern Co-op discuss the importance of strong in-store execution, competitive promotions, order accuracy and a seamless customer experience. Ultimately, technology enables Q-commerce, but reach, value and operational excellence are what drive retailer success.