Cadbury’s Key Field Sales Dates

The Cadbury range is back for 2026, packed with proven performers and festive favourites designed to maximise your seasonal sales!

  • ✅ Cadbury Biscoff Filled Centres – bringing excitement & new news to the Xmas Self-Eat category

  • ✅ Cadbury Puds – the No.1 Self-Eat for I&S in Xmas '25*

  • ✅ Cadbury Mini Snow Balls Bar – No.2 in Sharing Novelties in I&S**

  • ✅ Cadbury Mini Snow Balls Bag – the #2 SKU in Sharing Novelties in Total Market***

Speak to your field sales rep today to secure your Cadbury Secret Santa pre-orders!

Nielsen, NIS, I&S, Xmas 2025, 24wk to 27.12.25 vs SPLY *Nielsen, NIS, I&S, Xmas 2025, 24wk to 27.12.25 vs SPLY ***Nielsen: Total Market including discounters – 24 weeks to 27.12.25. Retailers are free to set their own prices.

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