Featured Products

We are introducing a new Featured Products functionality to help customers discover relevant products more easily and create more opportunities for retailers to grow sales.

Featured products will be given greater prominence within the Snappy Shopper customer experience. This can affect three areas customers see:

• The order of products within a category

• The order of products in relevant search results

• The order of products shown at checkout

The aim is to make relevant products, promotions, and new product lines easier for customers to discover while they shop. Featured products may be selected based on customer search trends, seasonality, or campaigns running at the time.

What does this mean for your store?

🛒 More product visibility
Selected products will be given greater prominence at key points in the customer journey.

📈 More opportunities to grow sales
Making relevant products easier to find will help customers discover items they might have otherwise missed and create additional opportunities for sales.

Your menu setup will not change

There is nothing you need to update or manage in the Admin back office.

Featured Products will only apply to products that are already available in your store menu. Nothing new will be added to your menu as part of a featured placement.

The feature only affects the order in which selected products are displayed to customers — your existing categories and product setup in the back office will also remain unchanged.

Featured placements will be time-bound, rather than permanent, and we’ll measure their performance to understand how they help customers discover products and support your sales.

Ultimately, the aim is simple: make it easier for customers to find relevant products and help your store sell more.