Back to School: Up to 50% off category

Join our Back to School campaign and feature a dedicated product promotion designed to drive orders during the back to school period.

Customers can purchase up to two items per order from a dedicated five product category, with discounts of up to 50% across the range.

CAMPAIGN DATES:

Scotland: 10–13 August

England, Wales & Northern Ireland: 31 August–3 September

Opt-in deadline: Tuesday 4 August

BACK TO SCHOOL MENU PRODUCTS: 

  • Robinsons Squash 750ml (Apple & Blackcurrant)

  • White Bread 800g

  • Kellogg's Rice Krispies Squares Marshmallow Snack Bars 4 x 28g

  • Penguin Biscuits 6 x 24.6g

  • Walkers Variety Multipack (6 Pack)

FUNDING:

Snappy Shopper will co-fund each promotional item up to a maximum of 30 units per product (150 co-funded items in total).

Retailers are responsible for:

  • Their share of the discount on all co-funded items

RRP Product Promo Price Snappy Contribution
£1.59 Robinsons No Added Sugar Squash 750ml £0.80 £0.04
£1.75 800g Sliced White Bread £0.90 £0.18
£2.25 Kellogg's Rice Krispies Squares Marshmallow Snack Bars 4 x 28g £1.10 £0.15
£1.49 Penguin Biscuits 7 x 24.6g £0.75 £0.09
£2.49 Walkers Variety 6 x 25g £1.25 £0.14

MAGIC BREAKFAST PARTNERSHIP:

For every order containing a Back to School promotional item, Snappy Shopper will donate the cost of *one breakfast to Magic Breakfast, helping provide nutritious breakfasts to children who need them.

*One breakfast donated per qualifying order, up to a maximum of 3,000 breakfasts

Snappy Shopper will provide

  • Co-funding towards promotional discounts

  • Dedicated in-app promotion, including a featured homepage banner and menu category

  • Social media assets 

  • Customer email marketing promoting the campaign

To take part, retailers must:

  • Stock all five promotional products

  • Contribute towards the promotional discount (see funding table)

  • Share the campaign on social media

  • Maintain accurate stock availability throughout the promotion

  • Complete the registration form by Tuesday 4 August

Funding Contributions

Snappy Shopper will contribute towards the promotional discount for up to 30 units of each product. 

Ready to take part?

SCOTLAND campaign will run from 10th - 13th of August. ENGLAND/WALES/NI campaign will run from 31st August - 3 September

Register by Tuesday 4 August to secure your place in the Back to School campaign.

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